Ola app aims to mask consumer’s numbers for safety


Cab aggregator Ola said on Saturday that its app would start masking customer phone numbers from drivers and enable tracing of all calls made to customers.

To enable number masking and traceability of calls, Ola has integrated a cloud telephony solution, which sends an encrypted number to the driver, whenever a customer books a cab and all further communication from the driver is channelled through this number.

Pranay Jivrajka, the Chief Operating Officer of Ola (India) said, “The number masking feature brings enhanced privacy for users, reducing the risk of any untoward experience for them. While driver-partners can save on their calling costs, we will be able to closely monitor driver behaviour and conversations, resulting in a superior experience for users.”

The company, which has already invested $20 million towards safety initiatives this year, also said that it was soon going to launch more safety features.