Faced with negative publicity globally, Facebook has decided to change its corporate name to Meta as part of a major rebranding exercise.
According to reports, the change of name would only apply to its corporate name and its individual social media platforms such as Facebook, Instagram and WhatsApp would continue to be known by their original names.
The development to rename the corporate company by Facebook comes after the social media giant faced global condemnation for promoting hate speech across the world. Many former employees had decided to become whistleblowers to expose Mark Zuckerberg-owned company’s dubious role in promoting hate speech across the world.
One former employee, Frances Haugen, had sensationally alleged that Facebook had put ‘profits over safety.’
Announcing the change, Zuckerberg said, “Over time, I hope that we are seen as a metaverse company and I want to anchor our work and our identity on what we’re building towards,” he told a virtual conference.
“We’re now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms.
“And as part of this, it is time for us to adopt a new company brand to encompass everything that we do, to reflect who we are and what we hope to build.”
He added, “From now on, we will be metaverse-first, not Facebook-first. That means that over time you won’t need a Facebook account to use our other services. As our new brand starts showing up in our products, I hope people around the world come to know the Meta brand and the future we stand for.”
Zuckerberg changed his designation on Facebook to ‘Founder and CEO at Meta.’
Another Facebook whistleblower, Sophie Zhang, had revealed how the social media giant refused to block a fake account held by a BJP MP in 2019. Zhang, who worked as a data scientist in Facebook, had said that her repeated reminders fell on the deaf ears of those at the helm of affairs in her former organisation.