India Today recently carried a video on how wearing a saree in office for working women was ‘one hell of an uphill climb.’ The video has now evoked angry reactions from social media users, who condemned the media group for demeaning both women and men.
In the video, India Today had attempted to illustrate how a woman in saree at her workplace went through great ordeal. A woman was shown struggling to carry office files while climbing the stairs because she was in saree, while another woman was distastefully shown llifting her saree up to her knee before entering the toilet. On her exit, the toilet paper was shown stuck in between the layers of her draped saree.
The video, which was believed to have been shot using the India Today staff as actors, also showed some menfolk lecherously ogling at the exposed back of the female colleague wearing the saree and blouse.
As expected, the video evoked angry reactions from both men and women, who felt the media group had simply gone too far in order to create a viral video.
Here are the video and some reactions;
Wearing a sari to your office is one hell of an uphill climb. #LifeTak
See more videos at https://t.co/NounxnP7mg pic.twitter.com/781xLi2Pez— India Today (@IndiaToday) October 28, 2017
Wearing a sari to your office is one hell of an uphill climb. #LifeTak
See more videos at https://t.co/NounxnP7mg pic.twitter.com/781xLi2Pez— India Today (@IndiaToday) October 28, 2017
While @IndiaToday employees struggle climbing stairs with sarees, real women of India today are saree-clad rocket launchers! pic.twitter.com/0HHUlqg2lm
— Arnold’s Soundness (@brakoo) October 28, 2017
Wearing a saree s always been a matter of pride. Never a burden. So India today guys please don’t inject your opinions on us !! #sareeswag pic.twitter.com/Ey3HWktY6g
— Sharanya Turadi (@tweetshara) October 28, 2017
How stupid u ppl of India today can be.Who said Sari is an uphill climb.Delete this video atonce.Stop targetting Traditions.
— Chandra @29Libra ? (@chandragonsalve) October 28, 2017
India Today says wearing sari to offices is one hell of the uphill climb but same sari wearing women launched Mangalyan .
Irony !!
— Sir Zaid Hamid (@SZaidHamid) October 28, 2017
idiots problem sari mein nahi India today k staff mein hai unko badlo.
Tharki staff
Fursat staff
Dirty washroom
No lift https://t.co/gOeISCL1qd— Nawaz Sharif (@NawazSariif) October 28, 2017
Kind attn: Women tweeting Saree Selfies to protest against India Today’s article.
India Today also did an article on thong jeans today. pic.twitter.com/jtXXhg2wtC
— IRONY MAN™ (@Pun_Starr) October 28, 2017
#Breaking: India Today bans wearing Saree in their office. pic.twitter.com/nGAujrtPba
— The UnPaid Times (@UnPaidTimes) October 29, 2017