Exploring digital make-up on Snapchat is future of beauty


Recently having jumped onto the Snapchat bandwagon, I was rather surprised when I came across Snapchat lenses which added virtual make up to your face. Here I am talking about eyeliner, mascara, blush and lipstick. It also makes your eyes look bigger and magically prettier. The Snapchat lenses are accurate too! It actually looks you are wearing REAL MAKE-UP! What kind of sorcery is this?

Photo: Janta Ka Reporter

Have to post a selfie on social media but too lazy to look presentable? Thanks to Snapchat you can look glammed up in seconds even if you have been lying in bed and watching Netflix the entire day. I guess this would encourage lazy girls to get even lazier.

Due to beauty filters, I have started losing in touch with reality. I live under the illusion that my skin is flawless. The option of using “beauty mode” on my front camera also helps me live the lie that I am perfect. Dull skin? Have acne marks? Or maybe your face has swollen up because you have been gorging on way too many pizzas? Just relax and tweak the settings on ‘beauty mode’ and say goodbye to your insecurities. Quite simple isn’t it?

But what happens when you meet people in real life? How can one possibly maintain this fallacy then? It might take hundreds of years to fit beauty filters right into the human eyeball. So in the meantime, you can slather your face in layers of make-up. Why would anyone stop eating those cheesy pizzas when they can just contour those fat cheeks, right?

I have really started to wonder whether people will stop buying actual, physical make-up products. Think about it. Why take the effort to doll up and spend tons of money on make-up when you can just use filters? Are we heading towards digital make-up?

(About the Author: The Selfie Beauty is an online platform run by a former television journalist who realized she likes writing on beauty and inspiration more than anything else. She also writes about unrealistic expectations of society on women. Like any other journalist, coffee and tea keeps her going.)