#BoycottHyundai trends after automobile giant shows support to Kashmiri ‘brothers’, their ‘struggle for freedom’


Indian Twitterati on Sunday demanded the boycott of automobile giant Hyundai after it tweeted in support of Kashmiri ‘brothers’ and their ‘struggle for freedom.’ The tweet, now deleted, was posted from the official Twitter handle of Hyundai Pakistan.

The controversial tweet had read, “Let us remember the sacrifices of our Kashmiri brothers and stand in support as they continue to struggle for freedom.” The tweet also carried hashtag #KashmirSolidarityDay.

The decision to express its solidarity with Kashmiris did not go down well with Indian users, who demanded a boycott of the car manufacturer. Soon hashtag #BoycottHyundai became a top trend on Twitter.

Hyundai India has not issued any statement so far, while Hyundai Pakistan has chosen to lock its Twitter profile.

Kashmir has been a thorny issue between India and Pakistan with both countries having fought several wars over the issue. India had revoked the statehood status of Jammu and Kashmir in August 2019 as the Indian government led by BJP Prime Minister Narendra Modi announced the abrogation of Article 370 that gave special powers to local population, predominantly Muslims, special rights.