Blouse-free saree challenge on Instagram catches users’ attention

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Ahead of Diwali, aside from decorating your house and deciding on gifts, what you will wear is also going to be top on most of your agenda. If you are a saree lover, then one Instagram account has come up with an ingenious way to wear a saree without a blouse in many different ways.

In its ‘No Blouse’ challenge, the user Saree.Man wrote, “Welcome to The Saree Festival NO BLOUSE please challenge! Traditionally the saree has been worn without blouses and petticoats in the spirit of retaining the purity of the unstitched cloth. Shirk off the vestiges of colonialism and reclaim the no blouse saree look. Feel liberated… Post a picture in your favourite saree sans a blouse.. Be inventive, show us new ways!

“Dedicate this look to The Saree Festival Mumbai 2017, Sep 30 – Oct 01 and share the website link thesareefestival.com with the tags #sareefestival #noblouse #jaisaree and #mumbai. Challenge closes Sep 30…we will be giving away three cotton handlooms to teen Devi’s chosen via a lucky draw. Jai saree, boo blouse!”

The post has had considerably good response with women from around the country sending their ways of wearing saree without blouse.

Here are some of them.

Some more Devis. The Saree Festival NO BLOUSE please challenge created a wave of Satvik no blouse dressing. A big thank to you to everyone who participated. While we received acclaim and bouquets, we also received some brickbats! Some participants who posted on their handles and posted on some saree groups were ridiculed and censored. As we predicted the colonial mindset is deeply entrenched in our psyche! Saree man salutes all the lovely ladies who reclaimed the beauty and purity of the saree, defeating outdated moral ideas that suppress Indian culture and women! Thank you @thiviyahnathan @priyakadapashah @pikeywho @msppj @ammishatshah @sareesandstories @misotini @kiransawhney @stajo12 @plumptopretty @pleatsnpallu @sareeonmovement @sharanya_manivannan @oorja.revivestyle @urban_sari @dtanaya @surekhap @surisavitha @travelista_in_saree @smehta206 @atambrahmgirl for participating and spreading the idea in various ways. I hope I am not missing anyone here…? We are announcing the winners of the challenge today! Stay tuned… I would like to submit that this idea is not over but has just started so please keep posting your no blouse pictures with the tag #booblouse #jaisaree KEEP THEM COMING! #redearth #sareeman #saree #sari #lovesaree #design #textiles #sarees #sareenotsorry #cottoniscool #indianfashion #fashion #india #isupporthandloom #handloom #handwoven #iwearhandloom #weaving #weaves #incredibleindia #sareefestival

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The Saree Festival NO BLOUSE please challenge created a wave of Satvik no blouse dressing. A big thank to you to everyone who participated. While we received acclaim and bouquets, we also received some brickbats! Some participants who posted on their handles and posted on some saree groups were ridiculed and censored. As we predicted the colonial mindset is deeply entrenched in our psyche! Saree man salutes all the lovely ladies who reclaimed the beauty and purity of the saree, defeating outdated moral ideas that suppress Indian culture and women! Thank you @thiviyahnathan @priyakadapashah @pikeywho @msppj @ammishatshah @sareesandstories @misotini @kiransawhney @stajo12 @plumptopretty @pleatsnpallu @sareeonmovement @sharanya_manivannan @oorja.revivestyle @urban_sari @dtanaya @surekhap @surisavitha @travelista_in_saree @smehta206 @atambrahmgirl for participating and spreading the idea in various ways. I hope I am not missing anyone here…? We are announcing the winners of the challenge today! Stay tuned.. I would like to submit that this idea is not over but has just started so please keep posting your no blouse pictures with the tag #booblouse #jaisaree KEEP THEM COMING #redearth #sareeman #saree #sari #lovesaree #design #textiles #sarees #sareenotsorry #cottoniscool #indianfashion #fashion #india #isupporthandloom #handloom #handwoven #iwearhandloom #weaving #weaves #incredibleindia #sareefestival

A post shared by Red Earth / 1100 Walks (@saree.man) on