Is brand Salman Khan still strong post Tubelight lacklustre performance?


Salman Khan-starrer Tubelight hit the theatres up and down the country on 23 June 2017. But unlike most of Salman’s last few movies, Tubelight is being labelled as a flop show due to lack of Bhai’s masala and macho moments in it.

But the question here is that will this be a decline of SallU bhai’s brand or there are still some chances?

Still from Tubelight

Journalists covering Bollywood say that one movie cannot be the sole reason to arrive at such conclusion. However, they agree that the lacklustre performance of Tubelight will serve as an eye-opener for Salman about the kind of scripts he must choose in future.

Some think that Salman should not leave his macho style behind because that’s what his fans are dying to see.

Faridoon Shahryar from Bollywood Hungama says that it’s ridiculous to conclude that Tubelight’s relatively poor show at the Box Office will have adverse impact on Salman’s brand.

Shahryar says, “Let’s not forget that Tubelight is still a 100 crore movie and this is another addition to his 100 crore films. People within the industry sometimes create a scene if a movie is not up to the mark. This is just because the film industry wants to bring him down. But if the movie would have done well, they would have praised him like anything. Tubelight is a movie in which we see Salman taking chances and he has other movies coming up like Tiger Zinda Hai, Dabangg 3 and a dance film which will surely cover up for Tubelight. I don’t think the decline in brand Salman Khan is coming anytime soon!”

Journalist Rohit Khilnani too agrees.

He says, “Performance of a single movie never decides the fate of a star as big as Salman Khan. I don’t think Tubelight will have any bearing on Salman’s future movies.”

Salman’s all recent films such as ReadyBodyguardEk Tha TigerDabangg 2Kick, Bajrangi Bhaijan and Sultan have been hugely successful at the Box Office. It’s in this context that many have begun raising questions on his future prospects.

Kick and Bajrangi Bhaijaan released in 2014 and 2015 respectively had grossed above Rs. 150 crore within seven days of their releases. Sultan, Salman’s last year’s Eid release, had collected nearly Rs 300 crore in the first nine days of hitting theatres.

Directed by Kabir Khan, Tubelight also stars Mohammed Zeeshan Ayyub and late actor Om Puri. This is the third time Salman has collaborated with Kabir after Bajrangi Bhaijaan and Ek Tha Tiger.