Loveratri, Salman Khan’s next venture as a producer, will now be called Loveyatri and it’s not a result of a spelling mistake. The film stars the 52-year-old actor’s brother-in-law Aayush Sharma and debutante Warina Hussain.
Taking to his social media pages on Tues evening, Salman wrote, “This is not a spelling mistake..Loveyatri.”
— Salman Khan (@BeingSalmanKhan) September 18, 2018
The film’s release coincides with the Hindu festival of Navratri and many a section of right-wing organisations from the community had raised objections to the choice of the name for the film.
A local leader of a Hindutva outfit floated by former Vishwa Hindu Praishad’s international president, Pravin Togadia, had announced a cash reward for anyone who could thrash Bollywood superstar Salman Khan.
Vishwa Hindu Parishad too had protested against the film’s title alleging that it distorted the meaning of the Hindu festival. A petition was also filed against the film.
News agency PTI had quoted Salman as saying, “Some people, I don’t know who they are, have some problem with title of the film. It is a beautiful title. There is nothing more beautiful than love, so it is called Loveratri. It is not demeaning any culture.
“We are making the film with Navaratri in the backdrop. We have made this beautiful film celebrating the music, colour, love and the fun of festive season. We don’t need any publicity like that. Once the film is released those people will know there is nothing.”
It’s not clear as to how the name change will impact the title track of the film.