First music video and now endorsing Ramdev’s Patanjali, Amruta Fadnavis faces condemnation from women’s group


Amruta Fadnavis, who earned widespread condemnation for shooting a music video with Amitabh Bachchan amidst the demonetisation disaster, is now facing growing anger from women’s groups in Maharashtra.

This was after the Maharashtra chief minister’s wife decided to endorse the products made by controversial guru Ramdev’s Patanjali at an event organised on Sunday. Speaking at the event in Solapur, Amruta said that the Indians had blind faith in Patanjali products and the revenue generated by its sale was supposedly helping in building the nation.

Also present at the event were the women supporters of the NCP. They raised objections to chief minister’s wife promoting Ramdev’s brand when the same privilege was not being extended to the products made by the women’s self-help groups in the state. The protesting women were briefly detained by local cops, who report to the state government, headed by Amruta’s chief minister husband.

Amruta is not new to controversy. In December 2016, she had chosen to shoot a music video with Amitabh Bachchan even as 200 people died while failing to deal with the demonetisation crisis. She’s often accused of misusing her husband’s power to make a career in the glamour industry.

Ramdev is a known supporter of the RSS and the BJP and had actively campaigned for Prime Minister Modi in 2014 Lok Sabha polls. His business fortunes have experienced a phenomenal growth after the BJP formed its government at the Centre.

Ramdev’s Patanjali products have often come under scrutiny due its poor quality standard. There are also reports that Ramdev got dozens of acres of lands in Maharashtra by the BJP government at throwaway prices. The matter is currently pending before the Bombay High Court. The controversial baba was also slammed in the past for false and misleading ads on TV channels.