The long-drawn battle to claim supremacy between India’s T-Series and YouTube sensation PewDiePie is over after the Indian music giant became the first ever channel to achieve 100 million subscriber base on the popular video-sharing platform.
T-series now has well over 100 million subscribers, leaving PewDiePie behind by nearly four million subscribers. At the time of writing this story, the YouTube sensation’s total subscriber base stood at 96,181,190.
Just before T-Series achieved this landmark, it was adding more than 10 subscribers every second. In contrast, Pewdiepie was adding one subscriber every second.
Reacting to the astonishing feat, T-Series thanked fans. Its tweet read, “World’s biggest YouTube Channel, T-Series has achieved another YouTube milestone by being the first one to cross an astonishing #100MillionSubscribers. Thank you for being part of our journey. T-Series – Making India Proud.”
PewDiePie channel is run by Swedish YouTuber Felix Arvid Ulf Kjellberg, who was declared the highest paid YouTube star in 2016, according to Forbes magazine. PewDiePie became the most popular channel on YouTube in 2013 before it was overtaken by T-Series in February this year. This led to a campaign ‘Subscribe to PewDiePie’ but the channel proved to be no match to India’s T-Series.
PewDiePie channel was launched in 2010 while T-Series began its YouTube journey in 2006. T-Series has clocked 71 billion views for its music videos till date. PewDiePie channel that became famous for Let’s Play gaming videos have been viewed 20 billion times.
The channel description of T-Series, which was founded in 1983, says that it is ‘associated with music industry from past three decades, having ample catalogue of music comprising plenty of languages that covers the length & breadth of India.’
“We believe after silence, nearest to expressing the inexpressible is Music. So, all the music lovers who believe in magic of music come join us and live the magic of music with T-Series,” it says.
In contrast, PewDiePie’s channel description simply reads, “I make videos.”
The Swedish YouTuber has made nearly 4,000 videos since its existence nine years ago. T-Series, on the other hand, has shared more than 13,000 videos in its YouTube journey starting 13 years ago.
T-Series was founded by Gulshan Kumar more than 30 years ago but after his murder in 1997, his son Bhushan Kumar took control over the music empire. Bhushan Kumar is credited with taking the business empire to new heights.