The much awaited trailer of Shah Rukh Khan-starrer Raees was released on Wednesday and, as expected, it became an internet sensation within hours of being out.
More than 1 crore people have already viewed the video just on one platform, YouTube. Millions others have watched the trailer on other social media platforms.
This after Raees related hashtags continued to dominate conversations on Twitter for several days in the run up to the trailer’s release.
Directed by Rahul Dholakia, “Raees” is set in 1980s Gujarat and revolves around a bootlegger Raees Khan, played by SRK.
The trailer of the film will was reportedly released in as many as 3,500 theatres across cities with SRK seen interacting with the audiences of a few select cities like Delhi, Indore, Ahmedabad, Kolkata, Bangalore, Hyderabad, Jaipur, Mumbai and Moga) through video conferencing, according to a release by the Excel Entertainment, Red Chillies Entertainment and UFO digital cinema.
The movie is slated to release on 26 January next year.
Here is how Twitter reacted to the trailer.
— Dia Mirza (@deespeak) December 7, 2016
You know u r true SRK fan when your dad walks in and tells u ab mere paise sab Gaye. Yeh launda ab 10 baar Raees dekhega! ??? #RaeesTrailer
— RAEES HAAZIR HAI (@SRKsChampion) December 8, 2016
#RaeesTrailer broke all previous Bollywood trailer record in 19hours with 9.6m views and with 222k likes n still rocking in YT RT if u agree
— RAEES (@ahmedlovessrk) December 8, 2016
— Siddhartha Basu (@babubasu) December 7, 2016
— TANAAZ BHATIA (@TANAAZB) December 7, 2016
— Komal Nahta (@KomalNahta) December 7, 2016
— Omar Qureshi (@OQSpot) December 6, 2016