Smart phone giant Apple was forced to change its payment policy after the singer Taylor Swift refused to let Apple Music to stream her album 1989.
In her letter to Apple, Swift questioned the rationale behind the three-month free trial offered to subscribers.
Taylor asked, ” Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing.”
Continuing her tirade, she wrote, ” We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”
Swift’s letter had an immediate outcome with Apple announcing it was changing its payment policy.
Apple executive Eddy Cue @cue tweeted, ” We hear you @taylorswift13 and indie artists. Love, Apple.
In yet another tweet Eddy cue announced, “#AppleMusic will pay artist for streaming, even
during customer’s free trial period.
Understandbly, Swift was ‘elated’ as her tweet suggested.
“I’m elated and relieved. Thank you for your words of support today. They listened to us.”
Swift had also pulled her entire catalogue from Spotify in November last year and refused to let them stream 1989 arguing that the business had ‘shrunk the numbers of paid album sales drastically.’
Explaining her decision she had told Yahoo Music, ” I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists and creators of all music.”