Fashion brand Zara is facing global outrage for its latest campaign mocking the victims of Gaza genocide. Angry netizens are trending hashtag #BoycottZara on X, formerly known as Twitter.
In a reference to the death and destruction caused by the Israeli terrorists in Gaza, Zara’s campaign showed model Kristen McMenamy carrying a mannequin covered in white shroud. Other mannequins had their limbs missing. In one photo, the model is surrounded by rubbles of houses. The visuals were gory reminder of the destruction caused by Israeli terrorists in Gaza.
In one image, a model was seen his face covered with the dust from the destructed buildings.
Reacting to Zara’s campaign, Palestinian artist Hazem Harb wrote on Instagram, “There is a sinister depravity in the commercial mind that produced this ad, while we are living a real time genocide. There is no way this is not intentional. Especially when we know of Zara’s support for the Zionists. Using death and destruction as a backdrop for fashion is beyond sinister, its complicity and should outrage us as consumers. Boycott Zara.”
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One user on X pointed out how Zara had even used the map of Palestine to mock the massacres of more than 17,000 Palestinians including over 7,000 children. As expected, hashtag #BoycottZara became a top trend on X with users vowing to boycott the fashion brand.
@ZARA is mocking Muslims and the genocide carried out by @Israel in Gaza in its latest campaign including what appears to be bodies wrapped in a white body bag reminiscent of traditional Muslim burial attire.
The campaign also features rocks, rubble, and a cardboard cut-out… pic.twitter.com/D1JYZ1BXEY
— Umair (@Dr_MianUmair1) December 10, 2023
Seni Türkiye’den silemezsek bize de yazıklar olsun!
#BoycottZara pic.twitter.com/ntHwY3dDbQ
— Afşin Kara (@afsinkaratr) December 10, 2023
Exploiting a genocide for marketing campaign is a new low. Palestine pain isn’t for sale. Shame @ZARA for posting & pretending no harm was intended. Profiting from a genocide is disgusting
We stand with Palestine🇵🇸#BoycottZara is a plea for humanity united against exploitation pic.twitter.com/LyvvxQyJzG
— 👑 (@King__FC_) December 10, 2023
No humanity left
shame on you @ZARA#BoycottZara#GazaHolocaust#ImranRiazForChairmanPTI#Yemen#أبوعبيدة #BoycottZara#GazaGenocide#SherAfzalMarwat#YumnaZaidi#فلسطين_الان#StrikeForGaza pic.twitter.com/LE264QAuh0— Arsalan_yousaf (@Arsalan76225105) December 10, 2023
They are SeIIing their Clothes on Bodies of PaIestinians 🇵🇸 #BoycottZara pic.twitter.com/RopMsVeQua
— haroon. (@harooncx7) December 10, 2023
ZARA recent campaign exploiting a genocide & commodifying Palestine pain for profit is disgusting
Shame on you brand @ZARA for stooping so low prioritizing greed over humanity & pretending it was harmless
Deleting posts afterward magnifies awareness of harm🇵🇸#BoycottZara pic.twitter.com/mRVP41rX54— Khadija (@khadijatweets_) December 10, 2023
Faced with global outrage, Zara deleted some of the controversial images. Many believe that the campaign mocking Palestinian victims of Israeli genocide was launched at the behest of Zara’s Jewish head designer, Vanessa Perilman. The brand has not yet responded to global outrage.