Facebook announced its new Business for Messenger initiative to allow Messenger users to directly communicate with businesses and brand.
“We think that enabling that [business to consumer] messaging has good business potential for us. As we learn those things, I think there`s going to be opportunities to bring some of those things to WhatsApp, but that`s more longer-term than the near-term,” said David Wehner, Facebook CFO.
Plans to include games on the Messenger platform have also been reported.
