Founder of Playboy, Hugh Hefner, has died at the age of 91 at his home of ‘natural cause.’
A statement released by family said, “”My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom,”
— Playboy (@Playboy) September 28, 2017
Cooper Hefner, Playboy Enterprises’ chief creative officer and Hugh’s son said in the state, “He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.”
Hefner, a former US soldier, had founded the magazine that included images of nude women, in 1953. It soon became the largest-selling men’s magazine in the world, shifting seven million copies a month at its peak.
In 2015, Playboy stopped publishing images of naked women, citing the proliferation of nudity online.
In 1992 in an interview to The New York Times, Hefner said that he was most proud of changing “attitudes toward sex”.
He said, “That nice people can live together now. That I decontaminated the notion of premarital sex. That gives me great satisfaction.”