Levi’s & Google unite to bring smart technology in apparels


The American clothing giant Levi’s has joined hands with Google to bring out a touch-sensitive fabric inside jeans.

The clothing brand has become the first partner in tech giant’s ATAP unit’s Project Jacquard, which offers a connected fabric tech, enabling connecting devices and power inside the clothes, reported The Verge.

Speaking about the project Jacquard, Paul Dillinger of Levi Strauss called it a “dazzling opportunity” for a partnership between the two companies, explaining that they took this up as they wanted to make it easier for people to integrate their gadgets into every daily lives.