Apple ranks first in global brand value


American tech giant Apple Inc. has topped this year in terms of brand value, a global consultancy report said on Monday.

According to the annual report compiled by Interbrand, Apple topped the list with its brand value estimated at $170.3 billion, up 43 percent from a year earlier.

Google Inc. ranked second at $120.3 billion, up 12 percent from the previous year.

The top ten brands in the list, after Apple and Google, were Coca Cola ($78 billion), Microsoft ($67 billion), IBM ($65 billion), Toyota ($49 billion), Samsung ($45 billion), General Electric ($42 billion), McDonald’s ($39 billion) and Amazon ($37 billion), said the report.

The top nine brands maintained their previous year’s position except Amazon which replaced Mercedes-Benz and stood at 10th position this year.

The previous year, Amazon held the 15th position in the Interbrand report.