Handset maker Motorola today launched its new handset — Moto C — priced at Rs 5,999 to tap into the booming affordable smartphone category in India.
Moto C, which is the cheapest smartphone in Motorola India’s portfolio currently — will be available across leading stores in over 100 cities from today.
The 4G-enabled Moto C features a 5-inch display, 1GB RAM, 16GB internal memory (expandable up to 32GB), 5MP rear and 2MP front camera and 2350 mAh battery.
Previously, Moto E was the most affordable device in the company’s portfolio. The device is currently selling for over Rs 7,000.
Moto E and Moto G comprise the majority of Motorola’s sales in India.
India is one of the fastest growing smartphone markets globally. Driven by increasing data consumption and falling data prices, a huge number of feature phone users are also migrating to smartphones and seek affordable devices.
Players like Samsung, Micromax, Xiaomi and Lava have a number of smartphones in their portfolios, especially in the affordable segment that is often categorised as those priced under Rs 12,000.