The International Cricket Council on Wednesday announced the signing of an eight-year contract with Japanese motor giant Nissan, which has come on board as a Global Partner of the game’s world governing body.
This is Nissan Motor Company’s first significant foray into cricket, though the company has had many long-standing associations with other sports. The deal runs till 2023.
Commenting on the new partnership, ICC Chief Executive David Richardson said: “The ICC is delighted to welcome Nissan on board as a Global Partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC’s global events.”
“Nissan is one of the world’s leading motor companies and boasts a strong international presence in both new and established markets. Nissan’s values are closely aligned to those of the ICC, to be innovative, with a strong focus on delivering exciting and unique experiences for our fans and stakeholders,” Richardson, a former South Africa Test wicket-keeper, said.
“We are delighted to welcome such a strong brand to our growing commercial portfolio and we would like to thank Nissan for their support.”
Roel de Vries, Nisan’s Corporate Vice-President and Global Head of Marketing and Brand Strategy, said: “Innovation that excites is what Nissan does, and as partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global trophy tour, the flag bearer programme and new live event experiences.
“We’re excited to be part of the global cricketing family and to be involved in some of the world’s most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do.”
Established in Yokohama City, Japan in 1933, Nissan has had many long-standing associations in the sporting world, but this is its first significant foray into cricket.