Congress candidate from South Mumbai, Milind Deora, on Thursday pulled off a coup by securing an endorsement from the richest man in India, Mukesh Ambani, ahead of the Lok Sabha polls. The Congress has fielded Deora from the South Mumbai parliamentary seat.
Ambani, who had reportedly partially financed the 2014 Lok Sabha campaign of Narendra Modi, was heard saying in his video message, “Milind is the man for South Mumbai… Milind represented South Mumbai for 10 years. Milind has in-depth knowledge of social, economic and cultural eco-system of the South Bombay constituency… ” Ambani went on to add, “Both micro enterprises and large businesses can thrive in Mumbai so that the attractive new employment opportunities can be created for our talented young women and men.”
Deora took to Twitter to post the video montage, which also had endorsements from a grocery shop lady, a pan wallah, an owner of a start-up and industrialist Uday Kotak. Deora wrote, “From small shopkeepers to large industrialists – for everyone, South Mumbai means business. We need to bring businesses back to Mumbai and make job creation for our youth a top priority.”
From small shopkeepers to large industrialists – for everyone, South Mumbai means business.
— Milind Deora (@milinddeora) April 17, 2019
Deora had earlier announced that he will not contest elections understandably due to his differences with the then Mumbai Congress chief, Sanjay Nirupam. However, after the Congress relieved Nirupam off his post and fielded him as its candidate from the Mumbai North West seat, Deora was made in-charge of the Mumbai Congress. He also agreed to contest from Mumbai South later.
Ambani endorsing a Congress candidate assumes significance in light of his perceived soft spot for the BJP.