For those who always complained about the 140-character limit on Twitter, there’s a good news as the microblogging site appears set to extend that restriction.
Twitter announced Tuesday a test project allowing tweets to be expanded to 280 characters — double the existing limit — in the latest effort to boost flagging growth at the social network, reported AFP.
According to report, a “small group” of users will see the new limits before Twitter decides to roll out the changes globally.
Twitter’s product manager Aliza Rosen and software engineer Ikuhiro Ihara said in a blog post, “Trying to cram your thoughts into a tweet — we’ve all been there, and it’s a pain.. We’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming.”
She added, “We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint. We are excited to share this today, and we will keep you posted about what we see and what comes next.”
This comes after Twitter had announced that images attached to a tweet will not count towards the characters limit.
However, the old limit will stay for tweets in Japanese, Chinese, and Korean because internal data showed written characters in those languages packed plenty into the allotted space.
“Our research shows us that the character limit is a major cause of frustration for people tweeting in English, but it is not for those tweeting in Japanese,” Rosen and Ihara said.
“Also, in all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people tweeting.”
Twitter, which became a public company in 2013, has never reported a profit even though it has built a loyal base of celebrities, journalists and political figures, including prolific tweeter US President Donald Trump.
In its most recent quarter, Twitter reported its base of monthly active users was unchanged at 328 million compared to the first three months of the year and up just five percent from a year earlier.