Hailing the government of India’s initiative, the “Swachh Bharat Abhiyan”, Union Minister for Corporate Affairs Arun Jaitley claimed that the initiative had caught the imagination of the entire country.
While speaking at the launch of the Swachh Bharat programme adopted by Jubilant FoodWorks Limited, which has the franchisee for Domino’s Pizza, Jaitley said, “If there is one programme or call that has caught on the imagination of the entire country, which has transgressed beyond the government and accepted by the people of India as their programme, it is the Swachh Bharat campaign The reasons are very obvious: the value of cleanliness were always highlighted in the multifaceted discourses of Mahatma Gandhi, but somewhere down the track took a back seat, and the consequences are very obvious.”
The Swachh Bharat Abhiyan was initiated to make India a clean country by 2019, the 150th birth anniversary of Mahatma Gandhi. Celebrities like Salman Khan, Sachin Tendulkar, Amitabh Bchchan, and even Congress leader Shashi Tharoor have been among many, who have encouraged the public to come forward to make India a clean nation.
PM Modi too had wielded the broom and nominated celebs, politicians and personalities from other walks of life to join him in the movement.