Sachin Tendulkar now bats for sanitation initiative


Sachin Tendulkar once again batted on Monday – but for a cause. After playing a game with children of a local NGO in New Delhi, the batting maestro imparted some crucial lessons in sanitation, sharing ideas and thoughts on how they could spread the message of ending open defecation.

“Similarly, ending open defecation-achieving sanitation for all in India, takes a genuine team effort in which all relevant actors – from the government of India to people practicing open defecation, from role models to international development partners — play together as one team,” Tendulkar, a member of Parliament and UNICEF Goodwill Ambassador, said.

A Team Swachh action kit, featuring a unique cricket and game-based tool-kit for WASH, or Water Sanitation & Hygiene, in schools was also launched during the event. The kit contains a set of exciting cricket-themed WASH games, along with an implementation handbook and Team Swachh campaign materials featuring the Team Swachh cricket star ambassadors.

The ICC reaffirmed its commitment to the ‘Spirit of Cricket’ and bringing about positive social change through the sport, by launching Cricket for Good, it’s CSR Programme, in association with UNICEF.

Team Swachh is the first of a series of collaborations between the ICC and UNICEF under the aegis of ‘Cricket for Good’ with the aim of leveraging the vast reach and power of cricket. This visionary collaboration aims to build a social movement for sanitation and toilet use, thereby leading to an open defecation-free India.

The five-year global partnership was announced in October 2015 in New York and will be used as the ICC’s platform to advocate for children in India and other countries where cricket is a popular sport.

“We are committed to working with UNICEF on initiatives that will improve the health, education, nutrition, protection and sanitation of children, which are causes so critical to us all,” ICC Chief Executive David Richardson said.

“Team Swachh presents a creative and collaborative platform to make the nationwide movement a resounding success. The ICC World Twenty20 India 2016 will bring together the collective efforts of the BCCI, ICC and UNICEF towards the mission with the help of awareness programmes,” BCCI secretary Anurag Thakur said.


Please enter your comment!
Please enter your name here