The Pakistan Electronic Media Regulatory Authority (PEMRA) has ordered banning of condoms or any other birth control products ads on television and radio.
According to the PEMRA notification, legal action would be taken against all those media organisations found violating the order.
According to dailypakistan website, Pemra said the authority had been receiving complaints from people against ads about birth control products, and there were serious concerns among the public in this regard.
Pakistan’s Tribune said that the country was notoriously strait-laced when it came to matters of sex and family planning was considered a taboo topic by many.
In September last year, Pemra had banned an advertisement by a condom brand, calling it “immoral” and contrary to religious norms after receiving a deluge of complaints from the public.
A United Nations report says that a third of Pakistanis have no access to birth control even though its population is growing by more than two per cent a year.