A new smartphone application is being developed by MasterCard which will allow its financial services users to confirm their identity and authenticate online transactions via a facial or ‘selfie’ scan.
To avail the service, users will have to download the said MasterCard phone app and they would have to hold up their phone and then stare and blink at it during checkout.
“The new generation, which is into selfies…I think they’ll find it cool. They’ll embrace it,” said Ajay Bhalla, security expert at American company MasterCard.
Currently, users who want to shop online can set up ‘SecureCode’ which requires a password during online transactions. Passwords though are always in danger of being forgotten, stolen, or intercepted.
The security researchers at MasterCard believe blinking would be the best way to ensure thieves are not able to fool the system by holding a picture in front of it for authentication.
In other innovative measures, MasterCard is working to have online transactions approved through voice recognition and heartbeat.