Known for its distillery products, picturesque Majhitar in Sikkim will for the first time host a food and drinks festival in January to promote Sikkimese cuisine, beverages and organic products.
The three-day Majhitar Food and Drink Festival beginning on January 22 is a winter festival that will bring producers and consumers on the same platform, said creative head Suresh Lama.
“Main highlights of the festival are promotion and marketing of Sikkimese cuisine, drinks and hotels, food-related games, traditions and cultures of Sikkim, art exhibition cum sale, sale of organic produces,” Lama told IANS.
Against the backdrop of the Teesta, the event also includes attractions such as music concerts and tourism-related programmes.
“We are mainly targeting visitors from among the students of Sikkim Manipal University, multinational companies, locals and people from neighbouring states and countries,” Lama said.
Its brand ambassador is Sushmita Rai, a kickboxing champion who hails from Bhasmey, a small village in Majhitar.
Supported by Ugen T. Gyatso, state minister of tourism and aviation, the festival will conclude on January 24.