Google has ditched what has been it’s very iconic logo since 1999. The classic serif typeface has now been changed to a more modern sans-serif alternative. Google though still sticks to the old colors blue, red, yellow and green.
On opening the home page an animation will show the old logo being gradually erased, and a transformed emblem being drawn with crayons. The biggest changes will be for mobile users – who will be accustomed to seeing a small, blue “G” on their screens.
In an official blog post, Google said it probably won’t be the last time it changes its look – and the new design will be gradually rolled out across all its products in the near future.
“We think we’ve taken the best of Google (simple, uncluttered, colourful, friendly), and recast it not just for the Google of today, but for the Google of the future,” the company wrote.
The logo refresh follows a major shake-up which will see Google become part of a new parent company called Alphabet.
As expected, Google’s new logo has polarised opinion on Twitter.
Some believed the rebrand was long overdue, while others have described the latest logo as “unfriendly, uninspired and unapproachable”.