Indian investigators have accused Google of misusing its dominance in search advertising. Findings of a three years of probe have been submitted to Competition Commission of India and Google.
The probe is based on complaints filed by different websites like Flipkart, Facebook, Make My Trip, Nokia etc. against the Google for misusing its dominant market position. Google has also been alleged to give search outcomes that are rigged on both search results and sponsored links.
Google has also been accused of unfairly highlighting its own services in its influential search results at the expense of its rivals.
Google has denied the allegations and said it will come clean in India. A Google spokesperson said, “We’re currently reviewing this report from the CCI’s ongoing investigation. We continue to work closely with the CCI and remain confident that we comply fully with India’s competition laws.”
The search engine giant has to respond till September 10 to the probe agency, however the deadline could be extended.
Google is facing similar allegations in US and Europe. If it loses the case in Europe, it will be faced with a multi-billion Euro fine. Google was fined US$166,000 last year for failing to respond with the probe, but could be fined up to 10 percent of its revenue this time around.