Delhi govt to start massive ad campaign seeking ideas on new odd-even formula


Delhi government on Monday announced that it will launch a massive ad campaign from Tuesday seeking suggestions from people on whether the odd-even formula for cars should be brought back.

Addressing a news conference, chief minister Arvind Kejriwal said that his government was going to ask people of Delhi to send their ideas via email to

He said, “Suggestions will be sought based on certain questions. Questions will include if they would want odd-even scheme again. if yes, then when they would want it started. 14 Feb, 1 March, 1 April, 1 May. Third question is about the duration. Should it be for 15 days, one month, fifteen days every month or it should be made a permanent feature?”

Kejriwal said that Delhiites will also be asked if they will buy second cars should the government launch this scheme again in feature.

He said, “We don’t want people to buy second car and we back to square. We will also ask people of Delhi if they want us to tweak the exemptions for the next odd-even scheme. We launch the ad campaign from Tuesday.”

The Delhi CM had held meeting with all his MLAs on Monday asking them to organise at least four meetings with their constituencies everyday repeating the same questions.

Delhi government had launched odd-even formula for cars between 1 January and 15 January earlier this month to curb the rising air pollution. While there hasn’t been any conclusive evidence of its impact on bringing down the air quality, the scheme had considerably improved the traffic movements in the city.



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