Yoga Guru Baba Ramdev launched his own brand of instant noodles, on Monday describing it to be not just the alternative to Maggi but also more healthier than the Nstle brand.
However, it has now emerged that the the Yoga guru decided to go ahead with the launch despite the food regulator not issuing any approval for this launch. In a clear violation, the packets of Atta Noodles display an FSSAI number.
“Patanjali Atta Noodles has not got product approvals from us. The matter has been brought to our notice. We are pursuing it,” Ashish Bahuguna, FSSAI chairperson who also holds additional charge as its CEO was quoted by The Indian Express.
Asked about Patanjali noodles packets at the Monday launch flaunting “FSSAI licence number 10014012000266”, Bahuguna said: “How can licence be given for a product that has not been approved? Licences are issued by the state government to manufacture certain items. But approvals for (non-standardised) products are given by us. That approval was not taken. I do not know how the licence was procured.”
Ramdev’s spokesman S K Tijarawala said he was not “aware of the technical details and currently there is nobody available who can give me the clarifications. I can revert tomorrow.”
Baba Ramdev is considered extremely close to Prime Minister Narendra Modi. There were suggestions on social media that Maggi was deliberately being pushed out of market on the pretext of not adhering to safety standards to facilitate Patanjali’s arrival with a new products in instant noodles market.