Apple on Tuesday unveiled its iPhone 11 series of phones, a new version of Apple Watch that can function even underwater, new seventh-generation iPad and first all-original video subscription service and new gaming service. The standout feature of the iPhone 11 series is that it has more cameras than before and a processor that has been updated to be faster while consuming less power.
iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max come in four finishes including a new midnight green, and will be available for pre-order beginning 13 September and in stores beginning 20 September. While iPhone 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB models starting at USD 999 and USD 1,099, respectively, existing users of iPhone can contact Apple stores to find out the trade-in deals to exchange their old handsets with the new series of iPhones.
Phil Schiller, Apple’s senior vice president of Worldwide Marketing, said, “iPhone 11 Pro has the first triple-camera system in iPhone and is far and away the best camera we’ve ever made, it provides our customers with great range of creative control and advanced photo and video editing features in iOS 13. The Super Retina XDR is the brightest and most advanced display in iPhone and the A13 Bionic chip sets a new bar for smartphone performance and power efficiency.”
Apple’s seventh-generation iPad has more screen area and support for the full-sized Smart Keyboard to its popular and affordable iPad stable. In India, according to news agency PTI, the new iPad will be available at a starting price of Rs 29,900. Apple said that two Pro models of iPhone 11 would last between four to five hours longer than their XS predecessors.
Other striking features of iPhone 11, 11 Pro and 11 Pro Max are their new cameras with an ‘ultrawide’ rear camera, offering 2x optical zoom-out. While the basic iPhone 11 only has an ultrawide and standard lens, the Pro models have retained the telephoto and normal lenses found in the last generation’s XS and XS Max. Close on the heels of Google, Samsung and Huawei, Apple has also introduced a new Night Mode, which automatically brightens the image when required while taking steps to minimise the digital noise produced as a result.
Apple also launched a new version of its smartwatch, which features an ‘always on’ display for the first time. A video played at the launch venue showed that the watch could work even underwater. The Series 5 Watch is expected to adjust how often it refreshes the screen to as little as one frame per second to promise the same 18-hour battery life as the previous version.
The Apple Watch Series 5 (GPS version) starts at Rs 40,900 and Apple Watch Series 5 (GPS plus Cellular models) starts at Rs 49,900. The third-generation Apple Watch, with built-in GPS, optical heart rate sensor and water resistance, starts at a new low price of Rs 20,900 and at Rs 29,900 for the GPS and Cellular version. Apple Watch Series 5 will soon be available with Apple Authorised Resellers.
Apple also announced that Apple TV+, the first all-original video subscription service and home for today’s most imaginative storytellers, will launch 1 November in over 100 countries and regions. Apple TV+ will offer a powerful and inspiring lineup of original shows, movies and documentaries, including ‘The Morning Show,’ ‘Dickinson,’ ‘See,’ ‘For All Mankind’ and ‘The Elephant Queen.’
The service will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online at tv.apple.com, for $4.99 per month with a seven-day free trial. Starting today, customers who purchase any iPhone, iPad, Apple TV, iPod touch or Mac can enjoy one year of Apple TV+ for free. Through Family Sharing, up to six family members can share one Apple TV+ subscription.
“With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service,” said Zack Van Amburg, Apple’s head of Worldwide Video. “Each Apple TV+ original offers its own unique story, fresh perspective and powerful message — all meant to entertain, connect and inspire cultural conversations.”