Anushka Sharma has been chosen to be fielded for Modi’s ‘Swachhata Hi Seva’ campaign


Bollywood starlet and producer, Anushka Sharma will be the latest entrant to central government’s ‘Swachhata Hi Seva’ initiative.

Prime Minister Narendra Modi has invited the actor mentioning that her presence would help in “inspiring others to be part of the movement”.

Anushka, who is also one of the faces of the cleanliness campaign ‘Swachh Bharat Abhiyan’, had wished PM Modi on his 67th birthday on Sunday via her tweet:

She also shared a letter from the Prime Minister which read: “In the coming days, we will commemorate Gandhi Jayanti. An inspiration to billions across generations and borders, Mahatma Gandhi recognised that our attitude towards cleanliness also reflects our attitude towards society. Bapu believed in achieving cleanliness through community participation.”

“Bapu also strongly believed that ‘swachhata’ is for each one of us to practice. Inspired by the noble thoughts and a faith in the spirit of 125 crore Indians, let us pledge towards cleanliness. Let us ensure that the coming days are about the mantra of ‘Swachhata Hi Seva’…

“A clean India is the noblest service we can do for the poor, downtrodden and the marginalised….”

The letter further read that cinema is one of the most “effective” mediums to bring about a change at a large scale.

Besides Anushka, Modi has also invited Malayalam superstar Mohanlal to be part of the ‘Swachhata Hi Seva’ movement.

Prime Minister, in the past, has actively involved other Bollywood stars such as Amitabh Bachchan and Vidya Balan for various other Swachh Bharat Campaigns.


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