Amul’s utterly butterly train journey begins a month after Twitter request

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Nearly a month after dairy giant Amul reached out to Indian Railways requesting it to use its refrigerated parcel van, the two have now secured a collaboration.

Amul tweeted on Saturday saying that the first shipment is on its way.

“First refrigerator van with 17 MT #Amul butter being flagged off from Palanpur to Delhi with our milk train. Thanks @RailMinIndia for the prompt action,” Amul tweeted today.

Railway Minister Piyush Goyal tweeted, “From Gujarat to Delhi, made and transported with love.”

On 23 September, Amul had reached out to the railway ministry on its Twitter handle for advice on the proposition, saying the dairy major was “interested in using refrigerated parcel vans to transport Amul butter across India.”

The Railways promptly responded on the micro-blogging site, using a popular tag line of the company. “IR will be utterly butterly delighted to get the taste of India to every Indian,” the ministry’s handle @RailMinIndia tweeted.

The national transporter uses Twitter extensively to address passenger woes. But that was perhaps the first time it received a business proposition on the popular social site.

The Indian Railways had introduced the refrigerated van service a few years ago with an aim to facilitate the transportation of perishable commodities such as fruits, vegetables, frozen meats/poultry and chocolates.

However, these services existed only on specific routes.

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