Amul gets Utterly Butterly reply from Railways after it posts business idea on Twitter


Amul India on Tuesday sent a business proposition to Indian railways on Twitter and the response from the rail ministry, in Amul’s promotional tagline, was utterly butterly.

On Sunday the dairy giant tagged the railway ministry on the microblogging site asking if it could use the refrigerated parcel service in the trains to transport its butter.

It said, “@RailMinIndia, Amul is interested in using refrigerated parcel vans to transport Amul Butter across India. Request to please advise.”

Within hours, the railways responded saying, “Please give name & contact detail of persons concerned , Our team will meet them @Gmwrly.”

A day later the Amul informed, once again on Twitter that its executives had a ‘good meeting’ with the railways’ representatives on this matter. It said, “Had a good meeting with Sr. DOM and Sr. DCM, Ahmedabad today at Anand. Thanks for your prompt response.”

The Indian Railways extensively uses Twitter to address passenger woes. The Indian Railways had introduced the refrigerated van service a few years ago with an aim to facilitate the transportation of perishable commodities such as fruits, vegetables, frozen meats/poultry and chocolates, but most of the vans were lying defunct, according to a ministry official.

However, this service exists only on specific routes. “We would certainly like to capture this traffic. Let us see what can be done,” the official added. The senior divisional manager of the Ahmedabad Division will meet officials from Amul tomorrow to discuss this, said the official. He said that the South Western Railway has some refrigerated vans, they can be repaired and used by the Railways to assist Amul.


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