Kerala government teams up with BBC, NTV to promote tourism internationally

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Kerala government has teamed up with two of the biggest global broadcasters to showcase its tourism for millions of international audience.

As part of the the collaboration, Britain’s BBC World and Russia’s NTV are arriving in the God’s Own Country to shoot series of special programmes highlighting the ‘abundant nature of the state as well as its culture and culinary delights.’

These shows will be broadcast on the BBC’s The Travel Show and NTV’s  Let’s Go, let’s Eat.

Kerala Tourism Minister, Shri AP Anilkumar said, “Kerala Tourism regularly organises FAM trips for renowned travel writers journalists, TV crews and tour operators. As the New Year begins, we are privileged to host shows in two of the most popular channels abroad.”

BBC World’s The Travel Show in particular claims to have a global audience of over 77 million. The BBC World team the Presenter Henry Golding is alreadyin Kerala for a six-day tour showcasing the state’s backwaters, home stays, village life experience, and culture to be captured in Alappuzha and Kochi.

A government statement said, “In order to highlight the aspect of Responsible Tourism (RT), the TV crew will capture the details on shell collection in Alappuzha. They will also spend some time in Kochi to study the nuances of Kathakali make-up.”

Kerala Tourism is also planning to organise a coconut climbing competition, which will also be filmed by the television crew.

“The competition will be held in two parts – the first part between traditional climbers and the second being men versus machines. The competition will highlight the use of traditional methods of climbing and that of men who climb with the help of machines,” said the government statement.

Kerala’s Tourism Secretary Shri G Kamala Vardhana Rao was in London, where he met with British members of Parliament to discuss promoting tourism in the state and investments in the state tourism sector.

Rao said, “We are extremely happy that they have accepted our invitation. I see this as a golden opportunity to market our state internationally.”

 

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