Sonakshi Sinha redeems herself on Amitabh Bachchan’s quiz show KBC as she promises contestant to help launch new fashion label


Bollywood actress Sonakshi Sinha came under plenty of criticism for not knowing the answers on a few easy questions when she accompanied an inspirational lady from Rajasthan, Ruma Devi. Although Ruma could only win Rs 12.5 lakh on the popular quiz show, she left both Amitabh Bachchan, the show’s host, and Sonakshi Sinha utterly mesmerised.

Sonakshi Sinha

That’s because Ruma has single-handedly changed the lives of more than 20,000 women, who would still be living in abject poverty had she not come forward to work towards their upliftment. Faced with criticism for letting the celebrity contestant down with wrong answers, Sonakshi redeemed herself by promising Ruma to help her launch her own fashion label adding that the Dabangg star will also become its brand ambassador for free.

As expected Ruma could not believe her luck. Ruma, who was the Karamveer contestant on the KBC, is the president of her NGO, Gramin Vikas Evam Chetna Sansthan, and has single-handedly transformed the lives of thousands of women in the area. She currently provides employment to nearly 22,000 women from around 75 villages of Barmer, Bikaner and Jaisalmer.

Several women who worked for Ruma had accompanied her to the show. One of them said that before she came in contact with Ruma, she lived in abject poverty. According to the woman, her husband wanted to study but the family could barely earn enough to survive. Ruma, she said, trained her with necessary skills of handicraft and now she’s earning more than Rs 15,000 every month. “I was able to finance the education of my husband, who’s now employed with the Indian Railways,” she said.

Amitabh Bachchan too was awestruck by Ruma’s story. It was Bachchan, who asked Ruma why she had not thought of launching her own brand. To this, Sonakshi promised to help the inspirational lady from Barmer in Rajasthan. “I will make sure that you have your own brand. I will also become its brand ambassador,” Sonakshi told her.

Ruma’s journey has been nothing less than amazing. She faced oppositions from her in-laws when she expressed her desire to be independent. She left her in-laws’ house for few years. Today, she is being hailed as a true icon. Ruma has worked with several fashion designers including Bibi Russel, Abraham and Thakore, Hemant Trivedi, Anita Dongre and Rohit Kumar.

It will be interesting to know if Sonakshi indeed keeps her promise and helps Ruma launch her own fashion brand.


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