Actress Priyanka Chopra’s upcoming Punjabi film, “Sarvann”, which was earlier scheduled to hit screens on 9 December, has now been pushed to 13 January following the demonetisation of high currency notes.
Due to the economic challenges faced by cine-goers, the makers had a joint meeting recently after which they unanimously decided to shift the release date of the movie by a month, also to coincide with Lohri, which is a very auspicious day.
“Considering the short term economic challenges faced by the people, we decided to shift the release date of the movie on the auspicious day of Lohri on 13th January,” Madhu Chopra, Priyanka’s mother said in a statement here.
Produced by Priyanka’s production house Purple Pebble Pictures, Dr Madhu Chopra, Deepshikha Deshmukh (Pooja Films), co-produced by Siddharth Chopra and directed by Karaan Guliani, “Sarvann” is a heart-warming narrative of a young NRI returning to India to find his roots.
“The subject has got a universal appeal and caters to a large section of the potential audience who likes family entertainers with a strong message,” Madhu said.
(With inputs from PTI)