No plan to appoint ambassador for Incredible India campaign

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Indian government on Monday categorically denied any plans to appoint an ambassador for its flagship campaign, Incredible India.

In a written reply in Lok Sabha, Tourism Minister Mahesh Sharma said no committee has been constituted by his ministry for the purpose.

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Indian Bollywood actor Amitabh Bachchan attends a promotional event for the updated "Raghupati Raghava Raja Ram" and the upcoming political thriller Hindi film "Styagraha" in Mumbai on July 25, 2013. AFP PHOTO/STR
Indian Bollywood actor Amitabh Bachchan attends a promotional event for the updated “Raghupati Raghava Raja Ram” and the upcoming political thriller Hindi film “Styagraha” in Mumbai on July 25, 2013. AFP PHOTO/STR

He said, “No committee has been constituted by the Ministry of Tourism since at present there is no proposal for selecting a brand ambassador for Atulya Bharat Campaign.”

This statement came amidst speculation that the Narendra Modi government planned to appoint Bollywood star Amitabh Bachchan as Incredible India mascot.

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There were also reports that the government could rope in the services of actor Priyanka Chopra to replace Aamir Khan, who was axed in January this year because of his criticism of the central government on growing religious intolerance in India.

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Last month, it was reported that the central government had postpone its plan to hire Amitabh Bachchan to lead Incredible India campaign after his name surfaced in Panama Papers leak.

 

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