After launching her online dance academy, actress Madhuri Dixit has now launched her own apparel and clothing brand, Madz. Like Dance With Madhuri, this too is a brainchild of the actress’ husband Sriram Nene.
According to reports, the line is based on Madhuri’s artwork. The team and her have had a hand in every aspect from design to garment selection, photo shoots, website creation and fulfillment.
Madz is all about access to designs by Madhuri (art inspired by her experiences and learning on the sets of Bollywood), which are engineered by her team to be the softest, most luxurious and highest-quality clothing you will ever wear. Each t-shirt bears a story of the place where its design was born.
While talking about the idea, Madhuri said, “Madz and Timeless were two concepts which seemed to fit who I am. For Madz, we wanted to create a line of clothing that epitomized my approach towards life: outstanding quality, great values, and good for everyone.”
The first line under this venture is the DWM (Dance With Madhuri) Sports Apparel Line designed keeping dancers and athletes in mind.
Madhuri’s love of doodling gave her the idea to capture it as art. The actor said, “Many may know that I love to draw and doodle. Throughout my career, my art represented the greater tapestry of what was going on around me. In this sense, the doodles were born on the sets of Bollywood. We thought it would be amazing to capture this art and put it onto a fun, comfortable clothing line for everyone.”
Speaking about the brand, Dr. Nene said, “The DWM shirts are engineered to be great for dancing and workouts. We have used a combination of cotton and lycra. The goal is to make you look good and feel good while dancing/working out. We are working on a variety of workout apparel for dance and other activities including leggings, hip-hop pants, hoodies.”
Madz is all about looking good, feeling good and being part of something. The brand comes with a tagline-Live the life you always wanted to live!