Bollywood megastar Salman Khan on Wednesday took to his social media pages to announce that he had changed the name of his next venture Loverati to Loveyatri seemingly in a bid to end the protests by Hindu outfits.
However, a day later, an Ahmedabad-based Hindutva outfit Sanatan Foundation told Gujarat High Court that the name change was not acceptable to them since the new name too sounded like Navratri, a popular Hindu festival.
Sanatan Foundation had moved the High Court claiming by naming Loveratri had hurt the sentiments of Hindus in India and it demanded the change in the title of the film, starring Salman’s brother-in-law Aayush Sharma and Warina Hussain.
The petitioner’s lawyer B B Agrawal, according to PTI, informed the court that the film’s tagline – a journey of love – as shown in its posters and promotions could be converted into Love Ki Yatra.
Loveyatri is being produced by Salman Khan Films and is set to release on the occasion of Navratri. The lawyer representing Salman had termed the petition ‘immature’ adding that the movie was yet to get a certification from the censor board. A division bench of Chief Justice R Subhash Reddy and Justice V M Pancholi directed the lawyer representing the film’s producer to seek instructions regarding the content of the movie, and asked how its promos were released without certification from the censor board, added the PTI report.
Justice Reddy also said that if needed the bench will watch the film.
Meanwhile, Aayush and Warina have stepped up their promotional activities and reached Jaipur on Wednesday to promote the film.