Film promotions are more like begging than marketing: Karan Johar


Filmmaker Karan Johar has likened the current film promotions to begging more than a marketing exercise..

While interacting with reporters during the trailer launch of Kapoor And Sons, Johar said,”We are not supposed to promote the film for two months as I feel it is not required. Today we are trying to reach everywhere. It feels as if we are begging more and marketing less. I feel in five weeks also we will get support from media.”

When asked to comment on the intolerance debate controversy, the 43-year-old director said that he would not wish to comment ‘or else I will invariably land in trouble.’

Also Read | Intolerance debate: Now Karan Johar says India is tough country to speak about personal life

Joining the high profile voices who have been raising their concerns over the rising intolerance under the Narendra Modi government, the celebrated Bollywood director had described India ‘a tough country to speak about personal life.’

Speaking at Jaipur Literary Festival, Johar had said, ““We are in a tough country and to speak about one’s personal life in today’s time can land you in jail.”


Johar said that his strategy will be to indulge in less promotions for all his films.

“I feel there is no need to promote the film only. Earlier when I directed films in late 90s like ‘Kuch Kuch Hota Hai’, ‘Kabhi Khushi Kabhi Gham’, there was no such thing called promotions, it was just trailer and music launch,” News agency PTI quoted him as saying..

In Kapoors and Son, Rishi Kapoor will be seen in the role of a grandfather.

Showering praises on his acting in the film, Johar said, “Chintuji (Rishi Kapoor) is in his 60s…but in the film he had to play the role of an 85-90 year old man. So we had a team doing his make up…it was prosthetics. It needs certain kind of experience and talent to perform though that. He looks convincing in the film and he has done an amazing job.”

(With inputs from PTI)