Delhi tourism and EEMA announce partnership, AR Rahman to perform in first event in Delhi

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Delhi Tourism and Event and Entertainment Management Association (EEMA) on Monday announced a partnership to support tourism-oriented events in the capital. All major upcoming events organised by EEMA members in Delhi will benefit from the association through easing of licensing norms for big-ticket events.

A statement from the state government said that the NH7 Weekender, one of India’s biggest music festivals to be held in Delhi at Sector 10, Dwarka on 28 November will be one of the first of a string of events to benefit from the partnership.

“The Delhi edition of the NH7 Weekender will be headlined by music virtuoso A. R. Rahman and will feature artists across diverse genres playing on five different stages across the weekend. These includes huge global names like  Mark Ronson, Flying Lotus, Mogwai, Rodrigo y Gabriela, SBTRKT alongside Indian favourites like Vishal Dadlani, Niladri Kumar, Dr. L Subramaniam, Arka, Selvaganesh, Hriday Gattani, Nucleya, Parikrama, The Raghu Dixit Project, Ankur & The Ghalat Family, Swarathma and many more,” said the statement.

Delhi’s tourism minister Kapil Mishra told reporters that it was a true model of ‘public-private partnership’ that can be replicated elsewhere in the country.

He said, “EEMA represents some of the biggest event and entertainment agencies which put together some of the greatest shows, festivals, concerts and entertainment events in the country. We are proud to offer the entire event industry joint branding support to promote these events in Delhi. This, in addition to the model single window event licensing system, will make Delhi, the hub of cultural and entertainment events.”

Mishra, who said that he had paid for his tickets, warned that asking for free passes, bribery at events using misleading and misinterpreted regulations and blatant misuse of power will not be tolerated. He promised that Arvind Kejriwal government will ‘ensure that the highest standards of probity, morality and sincerity are maintained.’

Sabbas Joseph, President, Event & Entertainment Management Association added, “We are delighted that Delhi Tourism has embraced the events industry in order to put this initiative in place with EEMA, the country’s apex body for the events industry. We do hope that it is an example that other states will follow across the country. We are certain that NH7 Weekender will spread happiness and demonstrate what this partnership can mean for the people and the economy.”

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