Bollywood megastar Amitabh Bachchan on Wednesday posted the much-awaited TV ad that he had shot with daughter Shweta Bachchan a few months ago, on Twitter. While posting the ad, shot for Kerala-based Kalyan Jewellers, Bachchan wrote, “Emotional moment for me .. tears welling up every time I see it .. daughters are the BEST !!”
T 2870 – Emotional moment for me .. tears welling up every time I see it .. daughters are the BEST !! pic.twitter.com/7Jes2GDPBo
— Amitabh Bachchan (@SrBachchan) July 17, 2018
No sooner did he post the video, the actor began to face condemnation from online users, many of whom felt that the negative portrayal of bank employees was in poor taste. One user wrote, “i urge to all bank and sr bankers plz take note of this ad how it is blaming the whole banking system.” Another user wrote, “shame on You for portraying bad image of bankers.. in the Ad… You have completely sold ur soul to corporates of india ignoring the sentiments of Bankers.” One user disparagingly wrote, “He has already sold his soul.”
Few hours later, his one-and-a-half minute long ad came under attack from a bank union which termed it “disgusting” and aimed at creating distrust in the banking system.
All India Bank Officers’ Confederation, an organisation claiming to have membership of around 3,20,000 officers, even threatened to sue Kalyan Jewellers accusing it of “casting aspersion and hurting the sentiments of millions of personnel” through the advertisement.
A report by PTI said that AIBOC general secretary Soumya Datta had alleged that the theme, tone and tenor of the ad were “disgusting, derogatory, to say the least and is aimed to create distrust in the banking system, for pure commercial gain.”
Kalyan Jewellers rejected the allegation, saying it was “pure fiction.” “We understand that your esteemed association feels that the bankers have been portrayed in bad light. We state it on record that it is a pure fiction and at no point we have intended to generalize the bank officers at large,” Kalyan jewellers said in a letter to Datta.
While in the Hindi version, Bachchan’s real life daughter Shweta is playing the character of his daughter in the ad, the Malayalam version has Manju Warrier acting as his daughter.
In the ad, Bachchan and his daughter are seen alighting out of an auto-rickshaw before entering a bank, where employees are seen talking to them rudely and being dismissive. Finally, they enter the manager’s cabin, the father-daughter duo are met with an obnoxious bank manager.
When they explain their problem of having received a single month’s pension twice in their account, the bank manager makes no effort to recover the additional payment and, instead, ask them to enjoy the extra money. To which, Bachchan shows just how upright he is while admonishing the manager ‘What’s wrong is wrong’ while making his intention clear that he was here to return the money.
The shooting for this ad had taken place in May this year as reported by Janta Ka Reporter.