Aaj Tak journalist Anjana Om Kashyap has reacted to Zee Media’s provocative newspaper advertisements and hoardings that targeted her along with Arnab Goswami of Republic TV, Ravish Kumar of NDTV and Rajat Sharma of India TV.
Taking to Twitter, Anjana posted a photo of the Zee’s controversial ad and wrote, “Naam zara adab se lijiye (Take my name with respect).” The newspaper ad posted by the Aaj Tak anchor, who presents a daily TV show Halla Bol for her channel, also had the tagline edited. The Zee’s tagline had claimed, “Ab anchor nahi, khabre khud bolengi (Now news will not be read by anchors but it will speak for itself).” However, the photo posted by Anjana had nahi crossed with red ink, thereby changing the meaning of the tagline to ‘Now anchors themselves will read news).”
नाम ज़रा अदब से लीजिए ! pic.twitter.com/NjbzZfLSSI
— Anjana Om Kashyap (@anjanaomkashyap) January 12, 2019
Last week, Zee Hindustan, a channel owned by Zee Media had waged a war on its rival channels with a full page newspaper advertisement. The full page ad in The Hindustan Times said that time was up for Republic TV’s Arnab Goswami, Rajat Sharma of India TV and Aaj Tak anchor Anjana Om Kashyap.
The content of the ad read, “Who will watch Arnab’s debate now? Anjana was required only kal tak (till yesterday). Rajat’s courtroom in India has now been shut down.” The Kal Tak jibe was in reference to Kashyap’s channel Aaj Tak, while Rajat’s courtroom was aimed at the India TV owner’s famous courtroom drama TV show Aap Ki Adalat.
Zee Media had also put up a hoarding near the NDTV office with a provocative message targeting the channel’s popular anchor Ravish Kumar. The quirky message of the hoarding ad had read, “Ravish Ka Time Ab Nahi Raha Prime (Ravish’s Time is no longer Prime).” This was in reference to the NDTV journalist’s popular Prime Time debate show, broadcast at 9 pm every night.
Suparna Singh, the CEO of NDTV, had taken to Twitter to sarcastically thank Zee and declare that the prime time TV slot was owned by Kumar. She wrote, “Thanks for the @ravishndtv shoutout, Zee . We think he owns Prime Time too (Mon-Fri 9 pm).”
On Friday, the Delhi High Court had termed the ad campaign by Zee Hindustan prima facie illegal, restraining the channel from issuing any advertisement referring to India TV Editor-in-Chief Rajat Sharma. The court, according to Bar and Bench website, had directed Zee Hindustan to take down all hoardings with reference to Rajat Sharma.