HP to enter 3-D printing market

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HP, pioneer in providing hardware, software and services to small and medium enterprises and giant businesses is set to enter the 3-D printing market by the end of next year.

“Ours will be a high-end device, but it will still revolutionise the market,” said the senior vice president and general manager for the Printing and Personal Systems Group of HP APJ, Nick Lazaridis to The Indian Express.

He further added that HP’s 3-D printer will not be for DIY enthusiasts or homes.

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“We don’t want 3D printing to be limited to plastic. We will look at metal, among other mediums. Our printer will also be much faster,” he added while speaking on the sidelines of the HP Innovation Day in Singapore.

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Lazaridis informed that they were looking at these printers powering shops that print stuff for individual users. “I see this revolutionising the world, it will once again decentralise manufacturing like it was in the pre-industrial age,” he says, alluding to how everyone would be self-sufficient in future because of mass customisation associated with 3-D printers.

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